Precision Sales

Technology Corner

Deere's Agronomic Evolution Moves Forward with Partnership with Agrian

Earlier this month, John Deere announced its collaboration with California-based Agrian to deliver the company’s Prescription Creator platform. Starting this spring, the software will allow farmers to import, track and manage seeding and fertilizer prescriptions through Deere’s online Operations Center portal.
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Jack Zemlicka
From the Virtual Terminal

To Climb the Precision Ladder You Need to Have One

In the last edition of our e-newsletter, I related the revolving-door professional path of a friend to the fluctuating job market for precision farming specialists. After talking with a diverse group of independent and farm equipment dealers last week about their recruiting and retention practices, it seemed like a topic worth revisiting.
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Roundtable Q&A

What Areas Hold the Most Promise to Increase Revenue in the Coming Year?

Despite the decline in large farm equipment sales, the four precision ag dealers Precision Farming Dealer interviewed are still optimistic for the year to come. They discussed their dealerships’ training programs, how they’re creating a balance between hardware sales and service and what they expect to be the greatest opportunities for increased revenue in the year ahead, as well as any barriers that may stand in the way.
What areas of precision hold the most promise to increase revenue in the coming year and what obstacles present the greatest barriers?
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Roundtable Q&A

How Are You Working Toward Creating a Balance Between Service and Hardware Sales?

Despite the decline in large farm equipment sales, the four precision ag dealers Precision Farming Dealer interviewed are still optimistic for the year to come. They discussed their dealerships’ training programs, how they’re creating a balance between hardware sales and service and what they expect to be the greatest opportunities for increased revenue in the year ahead, as well as any barriers that may stand in the way.
How is your dealership working toward creating a sustainable balance between precision service revenue and hardware sales?
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Trimble Establishes Global Vantage Distribution Network for Precision Ag

Trimble has announced that it is extending its distribution channel through a new global network of independent distribution partners to serve the precision agriculture industry.
Trimble has announced that it is extending its distribution channel through a new global network of independent distribution partners to serve the precision agriculture industry.
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Roundtable Q&A

What Types of Precision Training Do You Require for Employees?

Despite the decline in large farm equipment sales, the four precision ag dealers Precision Farming Dealer interviewed are still optimistic for the year to come. They discussed their dealerships’ training programs, how they’re creating a balance between hardware sales and service and what they expect to be the greatest opportunities for increased revenue in the year ahead, as well as any barriers that may stand in the way.
What types of precision training or education does your dealership require for employees and in which areas is training/education most lacking?
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[Webinar] Strategies for Marketing Used Equipment

This Farm Equipment webinar event featured insights from Greg Peterson, known in the industry as Machinery Pete, and Rick Vacha, regional sales manager with Ritchie Bros. Auctioneers’ ag division. The presenters discussed the current used farm equipment market and how farm equipment dealers can market their used equipment and use auctions to their advantage. [To view any of our webinar replays, you must be logged in with a free user account.]
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2016 Outlook on Selling Precision: Opportunities Despite Commodity Concerns

Three precision farming specialists share their perspective on the coming year’s business prospects, amid declining farm machinery sales.

Many dealerships’ precision departments felt a sales pinch in 2015. Although most precision specialists aren’t expecting a big market uptick anytime soon, they’re making plans to be leaner and more effective in 2016 despite continuing market pressures.


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Wheat Growers Innovation Center to Be Hub for New Technology

Wheat Growers will hold an open house at their new Innovation Center in Bath, S.D., on Wednesday, Dec. 16. The innovation center includes facilities where farmers can learn about precision ag technology and get training.
Wheat Growers will hold an open house at their new Innovation Center in Bath, S.D., on Wednesday, Dec. 16. The innovation center includes facilities where farmers can learn about precision ag technology and get training.
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Precision Farming Dealer

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