"Farmers are mechanically inclined and want to understand the 'how' and the 'why,'" says Haley Harms, founder of independent precision farming company Pro Till. "My goal is to teach the farmer, on his or her own system, to the point that they can troubleshoot in the field, and operate at maximum efficiency, without relying on tech-support for basic issues."

For precision specialists, managing obsolete or aging inventory is becoming an increasingly perilous task. The best strategy lies in striking an equitable balance. But what does this look like? Precision Farming Dealer caught up with several precision managers and specialists to solicit advice on how to best manage obsolete or aging inventory.

In the midst of a downturn in the agricultural economy, precision farming dealers are finding that the once lush landscape for technology sales is changing, as customers become more discerning with their immediate on-farm expenditures.

These days, it seems as though “Big Data” is on the tip of everybody’s tongue in agriculture.

To complement the company’s computerized system for managing inventory and order history, Mike Houghtaling, president of P&C Ag Solutions in Reese, Mich., explains the company’s additional methods for tracking customer orders, service priority and specialist whereabouts.

Mike Houghtaling, president of P&C Ag Solutions in Reese, Mich., shares the company’s success using online outlets like eBay to expand customer reach and quickly sell used and traded-in precision products.