Precision Sales

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2018 Benchmark Study

Training, Service Growth Remain Top Dealer Priorities

Customer education, employee stability and expansion of support revenue are primary targets to increase revenue now and in the future.
The last 6 years have seen both subtle and dramatic shifts in dealer priorities with precision business. For the first few years, hardware held a firm grip on the most promising areas for future profit, but there has been a gradual shift in where dealers see their greatest growth potential.
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Conversations in Ag

Training the New Wave of Precision Techs

Sitting among training implements on the ag campus of Fox Valley Technical College in Appleton, Wis., Zach Ward of Fox Valley Technical College and Joe Sinkula with 12-store John Deere dealership Riesterer & Schnell traded experiences — some shared — on preparing precision specialists for the rigors of an evolving industry.

Sitting among training implements on the ag campus of Fox Valley Technical College in Appleton, Wis., Zach Ward former instructor at Fox Valley Technical College and Joe Sinkula with 12-store John Deere dealership Riesterer & Schnell traded experiences — some shared — on preparing precision specialists for the rigors of an evolving industry.


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Conversations in Ag

Global Insights on Precision Problem Solving

More than 9,000 miles separate Jason McNeice with Wideland Group in Queensland, Australia, and Kevin Depies with Ritchie’s Implement in Cobb, Wis. While the physical distance between the two Case IH dealerships allows for some uniquely regional differences, the experienced precision farming specialists shared some common ground when it comes to getting into the business and billing out service.
More than 9,000 miles separate Jason McNeice with Wideland Group in Queensland, Australia, and Kevin Depies with Ritchie’s Implement in Cobb, Wis. While the physical distance between the two Case IH dealerships allows for some uniquely regional differences, the experienced precision farming specialists shared some common ground when it comes to getting into the business and billing out service.
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[Podcast] Explaining the Potential and Pitfalls of Digital Ag

In this episode of the Precision Farming Dealer podcast, Kenneth Zuckerberg shares some research analysis on the learning and adoption curves for the next wave of digital farming innovation he picked up as a senior analyst for Rabobank.
In this episode of the Precision Farming Dealer podcast, Kenneth Zuckerberg shares some research analysis on the learning and adoption curves for the next wave of digital farming innovation he picked up as a senior analyst for Rabobank.
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Kinze Podcast

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Jon Kinzenbaw and Susie Kinzenbaw Veatch

In this episode of the Precision Farming Dealer podcast, we're bringing you an episode from our sister publication, brought to you by GKN Off-Highway Powertrain, where editor Mike Lessiter sits down for a conversation with Jon Kinzenbaw, founder of Kinze Manufacturing, and daughter and company president Susie Veatch.
In this episode of the Precision Farming Dealer podcast, we're bringing you an episode from our sister publication, brought to you by GKN Off-Highway Powertrain, where editor Mike Lessiter sits down for a conversation with Jon Kinzenbaw, founder of Kinze Manufacturing, and daughter and company president Susie Veatch.
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Tapping Into Precision Training Value: Moving Beyond a ‘Necessary Evil’

The manager of Agri-Service’s separately-branded precision farming arm shares tips for their top-performing customer training sessions — ones that farmers don’t want to miss.
Talking to industry people about their thoughts on customer training, one response was that customer events are a “necessary evil;” that customers expect it, so we do it. Another said, “We do them, but we don’t feel like we get anything in return from them.” And another said, “Our customers don’t remember anything that we teach them so why do them — what’s the point?”
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Precision Farming Dealer

  • Elite Service Propels PASI to MVD Honor
  • Precision Benchmark Study Breakdown
  • Day in the Cab with Riesterer & Schnell
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