Precision Sales

Day in the Cab

Separation Leads to Precision Business Growth & Stability

As a precision farming business grows, equipment dealerships may decide to make this area an independent revenue stream. This is the approach Swiderski Equipment and precision farming manager John Cooper took with its precision business, seeing revenue triple to close to $1.5 million during the last 5 years.
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Day in the Cab

On the Job Training of New Employees During Peak Seasons

Precision specialists tend to be busy year-round, but when it comes to training new employees, planting season is often an excellent test of stamina, problem-solving skills and technological aptitude. As the precision farming manager for Swiderski Equipment, John Cooper understands the seasonal rigors of long-hours, increased responsibility and the need for constant communication with new hires.
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From Free to Fee: Billing Precision Services Pt. 1

Making Precision Service a Primary Revenue Driver

When Scott Meldrum became Van Wall Equipment’s Integrated Solutions manager, he had a goal — to make the precision farming department cash positive. At the top of his list was transitioning to a billable service model for precision farming services.
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[Technology Corner] Dealers Forecast Precision Revenue Rebound

It’s been a challenging few years for many precision farming dealers navigating the instability of the commodities market and cautious purchasing habits of customers. But the results of this year’s recently published fifth annual Precision Farming Dealer benchmark study signal an optimistic shift in retailers’ revenue expectations and business objectives compared to recent years.
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[Technology Corner] Termination of Deere Deal Doesn’t Devalue Data

One of the more interesting elements of John Deere’s planned acquisition of Precision Planting from parent company Monsanto, involved the data collection capabilities provided by the hardware. The cancellation of the deal included a digital collaboration agreement between Deere and the Climate Corp., which would have allowed for sharing of agronomic data between Deere’s Operations Center and Climate’s FieldView platform.
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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