Precision Sales

2016 Dealership of the Year Video Series: Van Wall Equipment

Solutions 360 and the Growth of the Precision Department

Scott Meldrum, integrated solutions manager for Van Wall Equipment, talks about the growth of the dealership's precision department. When Meldrum started working at Van Wall about 6 years ago, the dealership had 3 AMS specialists at 5 locations. In 2016, they now have 10 AMS specialists at 16 stores. They've also added agronomy positions to the Integrated Solutions department. Van Wall Equipment earned top honors in Farm Equipment's 2016 Dealership of the Year program.
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From the Virtual Terminal

Taking Out an Insurance Policy on Data Management Service

Diversification is an en vogue term when it comes to dealers’ approach to developing a broad base of precision farming services. As more look beyond the shelves stocked with technology components to find recurring sources of revenue, agronomic and data management services are highly visible options to build around.
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Benchmark Study 2016
2016 Benchmark Study

Mixing Tradition & Transition to Maintain Precision Margins

Recurring, non-hardware revenue remains a priority, but dealers continue to have a conservative outlook for the upcoming year.
Despite, or perhaps in part because of the ongoing downturn in the ag market, dealers continue to pursue alternative, sustainable sources of precision revenue to compensate for declining or stagnating hardware sales.
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2223
From the Virtual Terminal

Are You Building Your Precision Farming Brand?

During a recent trip to Nebraska, I had the opportunity to visit with a precision specialist at one of 3 dealerships all located a stone’s throw from each other. He acknowledged that with primary competitors in such close proximity, it’s critical to have an organized and targeted marketing plan.
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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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