Precision Sales

Roundtable Q&A

What Types of Precision Training Do You Require for Employees?

Despite the decline in large farm equipment sales, the four precision ag dealers Precision Farming Dealer interviewed are still optimistic for the year to come. They discussed their dealerships’ training programs, how they’re creating a balance between hardware sales and service and what they expect to be the greatest opportunities for increased revenue in the year ahead, as well as any barriers that may stand in the way.
What types of precision training or education does your dealership require for employees and in which areas is training/education most lacking?
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[Webinar] Strategies for Marketing Used Equipment

This Farm Equipment webinar event featured insights from Greg Peterson, known in the industry as Machinery Pete, and Rick Vacha, regional sales manager with Ritchie Bros. Auctioneers’ ag division. The presenters discussed the current used farm equipment market and how farm equipment dealers can market their used equipment and use auctions to their advantage. [To view any of our webinar replays, you must be logged in with a free user account.]
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2016 Outlook on Selling Precision: Opportunities Despite Commodity Concerns

Three precision farming specialists share their perspective on the coming year’s business prospects, amid declining farm machinery sales.

Many dealerships’ precision departments felt a sales pinch in 2015. Although most precision specialists aren’t expecting a big market uptick anytime soon, they’re making plans to be leaner and more effective in 2016 despite continuing market pressures.


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Wheat Growers Innovation Center to Be Hub for New Technology

Wheat Growers will hold an open house at their new Innovation Center in Bath, S.D., on Wednesday, Dec. 16. The innovation center includes facilities where farmers can learn about precision ag technology and get training.
Wheat Growers will hold an open house at their new Innovation Center in Bath, S.D., on Wednesday, Dec. 16. The innovation center includes facilities where farmers can learn about precision ag technology and get training.
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Evolution of GPS
Precision Perspective

Evolution of GPS Guides More Precise Paybacks

Accurate Global Navigation Satellite System (GNSS) sources are important in several aspects of production agriculture today. This technology was the driver for the development of variable-rate application (VRA) of crop inputs and seed. The process started by collecting GPS reference soil samples that lead to the creation of VRA fertilizer application maps. Now, farmers and service providers have the ability to create VRA maps for almost every product applied during the growing season.
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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