Precision Sales

Field Day
Dealer Development

Plotting a Course for Selling Precision ROI to Farm Customers

One Canadian dealer is maintaining annual test plots to track precision payback and leverage the results to more than double hardware sales.
At a time when farm customers are being more selective with their equipment expenditures, the ability to articulate accurate paybacks from precision technology can be a financial asset for dealers.
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Guiding Strip-Tillers
From the Desk of Jack Zemlicka

Guiding Strip-Tillers to Success with Precision

As precision farming practices continue to infiltrate more farms overall, technology is an essential part of strip-tillers' operations. Talking with farm equipment dealers, several have cited strip-till products as an emerging opportunity to complement sales of GPS systems and RTK subscriptions.
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Michael Irvin

Guiding Payback with GPS Systems

"Farmers are mechanically inclined and want to understand the 'how' and the 'why,'" says Haley Harms, founder of independent precision farming company Pro Till. "My goal is to teach the farmer, on his or her own system, to the point that they can troubleshoot in the field, and operate at maximum efficiency, without relying on tech-support for basic issues."
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Homepage 3.20

10 Strategies for Making Money on Used Precision Equipment

Stocking lean and efficiently managing inventory are protections against precision ag obsolescence amid changing technology.
For precision specialists, managing obsolete or aging inventory is becoming an increasingly perilous task. The best strategy lies in striking an equitable balance. But what does this look like? Precision Farming Dealer caught up with several precision managers and specialists to solicit advice on how to best manage obsolete or aging inventory.
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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