Precision Sales

Day in the Cab

Supporting Customers with Flexible Service Options

A proactive approach to troubleshooting technology problems even before they occur can minimize the time spent on a customer’s farm during the busiest times of year. Selling and supporting a variety of precision service packages allows John Cooper, precision farming manager with Swiderski Equipment to increase efficiency and profitability when in the field.
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Day in the Cab

Separation Leads to Precision Business Growth & Stability

As a precision farming business grows, equipment dealerships may decide to make this area an independent revenue stream. This is the approach Swiderski Equipment and precision farming manager John Cooper took with its precision business, seeing revenue triple to close to $1.5 million during the last 5 years.
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Day in the Cab

On the Job Training of New Employees During Peak Seasons

Precision specialists tend to be busy year-round, but when it comes to training new employees, planting season is often an excellent test of stamina, problem-solving skills and technological aptitude. As the precision farming manager for Swiderski Equipment, John Cooper understands the seasonal rigors of long-hours, increased responsibility and the need for constant communication with new hires.
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From Free to Fee: Billing Precision Services Pt. 1

Making Precision Service a Primary Revenue Driver

When Scott Meldrum became Van Wall Equipment’s Integrated Solutions manager, he had a goal — to make the precision farming department cash positive. At the top of his list was transitioning to a billable service model for precision farming services.
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[Technology Corner] Dealers Forecast Precision Revenue Rebound

It’s been a challenging few years for many precision farming dealers navigating the instability of the commodities market and cautious purchasing habits of customers. But the results of this year’s recently published fifth annual Precision Farming Dealer benchmark study signal an optimistic shift in retailers’ revenue expectations and business objectives compared to recent years.
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Precision Farming Dealer

  • Getting Creative with Precision Technology in the Desert
  • OEM Leaders Share Roadmap for Precision Growth
  • Ag Autonomy’s ‘State of the State’


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