While there is still a mix of optimism and skepticism surrounding the overall farm economy, one bright spot could be the precision farming segment. Respondents to the recently released 11th annual No-Till Farmer Operational Benchmark Study, forecast increased adoption of 11 different precision technologies in 2019, compared to last year.

More dealerships — either by choice or by directive — are incorporating agronomic services into their businesses. Results of the 2018 Precision Farming Dealer benchmark study showed that nearly half of dealers require agronomic training for their precision specialists — the highest total in the history of the study.

Crystal Valley started out developing variable-rate seeding prescriptions on about 5,000 acres and saw that number increase to 65,000 in 2018. Jason Leary, ag technology manager, walks through the setup of the co-op’s customized 12-row, John Deere, multi-hybrid plot planter.

In today’s Precision Farming Dealer podcast, we're pleased to share a discussion between Lance Larsen, precision ag coordinator with Agtegra and Tony Kramer, product specialist supervisor with RDO Equipment Co. and host of the Agriculture Technology Podcast.

In today’s Precision Farming Dealer podcast, we're joined by Central Valley Ag's advanced cropping systems manager Keith Byerly and advanced cropping systems equipment manager Chris Winkelbauer to discuss their approach to customer retention, service excellence and product diversity.

In today’s Precision Farming Dealer podcast, we continue our discussion with the panel of precision farming dealers and their progressive customers who evaluate the essentials of a successful business partnership and explain technology needs vs. wants when it comes to products and service.