2019 has seen interesting new developments in market sentiments, with dealers continuing to slowly move away from hardware and steer business objectives toward data management for future revenue, according to the seventh annual Precision Farming Benchmark Study.

In today’s Precision Farming Dealer podcast, we're joined by Matt Miller, product specialist who shares how Butler Ag Equipment is bringing to market some new precision programs designed to connect with customers on an individual level, while also creating recurring revenue opportunities for the dealership.

Even in a challenging ag economy, dealerships are looking for opportunities which can strengthen the business for the future. Acquisitions and consolidation have long been a part of the farm equipment industry. But collaborations and partnerships, especially on the precision farming side, could be key in further developing this side of the business for dealers.

In today’s Precision Farming Dealer podcast, we share excerpts from our conversation with founder of the Machinery Advisors Consortium, George Russell, which highlighted a few of the short-term opportunities and why the current market could also force some dealers out of their comfort zone, based on customer demand for in-season services.

Summer is typically a prime timeframe for precision salespeople to engage customers on future purchasing decisions. But with many regions dealing with delayed planting this spring, precision specialists have perhaps put off having conversations with customers about technology additions or upgrades.