Precision Sales

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Day in the Cab

Communication Critical to Present & Future Precision Service & Sales

Eric Mensen of Van Wall Equipment, Precision Farming Dealer’s 2021 Most Valuable Dealership, demonstrates how conversations across departments benefit the dealership and its customers.
Eric Mensen, integrated solutions specialist at Van Wall Equipment, maintains constant communication with his customers and coworkers at Van Wall’s Story City and Nevada, Iowa, locations. It’s a practice that proves successful for the dealership today, and Mensen predicts it will become even more important to the role of a precision farming specialist in the future.
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Leveraging Relationships Key to Working Through Shortages

Reichhardt Electronic Innovations uses communication with dealers and growers to find solutions to supply chain challenges.

Relationships are key to the success of precision farming company Reichhardt Electronic Innovations. Throughout the COVID-19 pandemic and the resulting supply chain shortages, those connections have allowed Reichhardt to work with dealers to continue to meet their customers’ demands.


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Mike Houghtaling P&C Ag Solutions

P&C Ag’s Go-to-Market Strategy for Autonomous Farm Equipment

Dealer shares outlook on six stages of adoption for autonomous farming vehicles.

Mike Houghtaling, president and founder of P&C Ag Solutions in Reese, Mich., views adoption of autonomy in six stages. Each stage represents an opportunity for the independent retailer to demonstrate the reliability and necessity for new precision agriculture equipment.


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[Podcast] Pioneering Precision Ag with Reichhardt Electronic Innovations

In this episode of the Precision Farming Dealer podcast, Andreas Reichhardt, founder of Reichhardt Electronic Innovations and Jayme Paquin, general manager of Reichhardt Electronic Innovations, discuss the past and future of precision agriculture, recent trends in the market and their predictions for the biggest opportunities for dealers in the next 24 months.
In this episode of the Precision Farming Dealer podcast, Andreas Reichhardt, founder of Reichhardt Electronic Innovations and Jayme Paquin, general manager of Reichhardt Electronic Innovations, discuss the past and future of precision agriculture, recent trends in the market and their predictions for the biggest opportunities for dealers in the next 24 months.
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Industry Q&A

Reviewing this Year’s Precision Service Packages Post-Planting

Dealers share what they — and their customers — learned about the value of their precision service packages and what they’ll change for 2022.
With the rush of planting behind us, we reached out to dealers to get their thoughts on what they learned about the attractiveness and value of their 2021 precision service packages, what the take-rate was on the 2021 program compared to previous years and what they plan to do differently next year.
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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