Farmer and machine inventor Michael Horsch explains what he learned about computer usage from his own farm benchmarking groups overseas.

In today’s Precision Farming Dealer podcast, we dig into the makings of a good dealer-farmer relationship, with a panel of 3 farmers and 3 precision equipment specialists to discuss their business relationships, chronicling solutions to adoption pain points, prioritizing technology needs vs. wants and the value of building two-way trust.

From humble, yet ambitious beginnings, Ag Leader Technology founder Al Myers developed one of the cornerstone innovations in precision farming, and has his sights set on the next game-changer for the industry.

In this episode of the Precision Farming Dealer podcast, we're joined by Eric Randolph, general manager of Ag Express Electronics, to learn more about the specialized services the Iowa-based company provides, often being a valuable link between precision dealers and their customers.

In this episode of the Precision Farming Dealer podcast, we bring you conversation highlights when Editor Jack Zemlicka rode along with Adam Gittins, general manager of HTS Ag at the 2018 Farm Progress Show in Boone, Iowa.

In this episode of the Precision Farming Dealer podcast, we're joined by Joel Kaczynski, product specialist manager, RDO Equipment in Moorhead, Minn., to discuss the details, opportunities and obstacles they’ve encountered implementing data management and agronomic offerings as sources of recurring revenue.

Last week, data servicer Farmobile acquired the assets of Prime Meridian, a precision agriculture data management company out of Nevada, Mo. The move aims to utilize Prime Meridian’s advisors in data analysis and agronomy for Farmobile’s new data stewardship offering, DataServices.

If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business. For some, this has been a hard lesson learned. But the evolving market has allowed adaptable dealers to capitalize on changing technology priorities among their farm customers.

Last month, I stopped by Nebraska Equipment, a Case IH dealer based in Seward, Neb., to discuss hiring in the precision industry with sales manager Kenny Pekarek. The timing of the visit was fitting, as the dealership was just one week into hiring its first precision intern, not coincidentally during the heart of planting season.