This marks a rare opportunity for these leaders to learn from you about the realities of precision services in dealerships, and for you to discuss the programs you need to support your customers and their business objectives.
When Kentucky-based Hutson Inc. expanded into Michigan, its new stores and staff were significantly behind the curve on the technology and the “mainstreamed” goals of the business. In short order, Travis Kiesel and the Hutson team needed to recruit new employees and properly train the team in Michigan.
It has been said that winning in chess is all a matter of understanding how to leverage each piece and timing their moves just right. To move each piece of the 4R’s in the right way at the right time, you don’t need to be a chess master -- but mastering your technology is always a winning strategy.
With accountability and profitability intertwined to the success of a precision business, Van Wall Equipment Integrated Solutions Manager Scott Meldrum drills down to 3 annual major department goals — billable hours, equipment sales and an engaged acre goal — to provide a focused outline for the team to achieve.
Tim Norris has learned through experience that one of the best ways to generate employee buy-in and maintain high levels of staff motivation is by cultivating a shared vision.
While it seems irrelevant, space weather and solar activity should be a topic of conversation since it can disrupt technology used in agriculture, says Rebecca Bishop, the principal scientist at the Aerospace Corporation.
Early on in my Day in the Cab visit with Pete Kopriva, precision farming specialist at Case IH dealer J.J. Nichting, he said the amount of phone calls he was getting had “really died down” since the previous week.
Swiderski Equipment’s precision farming department required postseason planter inspections, helping farmers get precious time back that would have otherwise been lost to extensive maintenance during growing season.
“This year we decided to go full force with the planter inspections because of all the failures we were seeing during the growing season,” says Abby Weltzien, service & parts manager of Swiderski’s precision farming department in Mosinee. “We wanted to drive home the importance of it to the customers and help educate them on the issues they could run into if they don’t fix certain problems with their planter.”
In a rapidly evolving precision landscape, dealers must go beyond the sale to build long-term relationships with customers. And of course, clinics and demo days are great ways to drive customer engagement.
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