The more things change, the more they stay the same, at least in terms of how dealers are selling and servicing precision farming products.
While strides have been made establishing precision as a standalone business, dealerships continue to seek a better balance between revenue generated by hardware sales and service.
Despite market challenges, a majority of dealers report measurable precision revenue growth in 2018, including nearly one-third seeing an increase of at least 8%.
Despite the downturn in the ag economy, precision farming dealers have largely maintained an ambitious sales outlook, banking on their ability to increase billable service and capture ROI-based revenue from new products.
As the digital tools of precision farming have helped growers better manage ever-smaller portions of their fields on an individual basis, the successful selling of those tools has opened up profitable new opportunities based on selling “solutions” rather than just selling products.
Every time we grow a crop, the interaction of genetics, management and environment (G x E x M) result in a unique outcome. This inherent variability of agricultural production systems has been a fascinating challenge motivating farmers, agronomists and researchers to identify consistent responses that can lead to more effective decision making.
Ever wonder about the “farm-ability” of a given field? How much time is spent turning around and getting set up versus actually getting work done? New reports from Farmobile provide these insights and more.
At the 2019 Plugfest event in Lincoln, Neb., Andrew Olliver with the Agricultural Industry Electronics Foundation (AEF) shares some recent and upcoming improvements to the organization's ongoing efforts to improve ag equipment compatibility through conformance testing and databasing of ISOBUS certified machinery.
The technological advancements that will change the agriculture world are either in development or already being used in other industries. Dr. Scott Shearer talks about the work he and Ohio State University are doing and what that means for agriculture.
An international agricultural research group has created a set of guidelines for organizations using agricultural data in research projects. CGIAR is the Consultative Group for International Agricultural Research. CGIAR and is a consortium of 15 international research centers. CGIAR has developed a Platform for Big Data in Agriculture that advocates for open data use for agricultural research.
Case IH announces six initial partners to further promote seamless data transfer capabilities between its AFS Connect farm management system — part of the company’s Advanced Farming Systems precision farming suite — and a budding list of service providers.
From technician to service manager to now chief technology officer, Layne Richins has pretty much seen it all in his 20-plus year career with Stotz Equipment. And now he’s at the forefront of implementing AI at the 24-store John Deere dealership.
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.