Data Management

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2019 BENCHMARK STUDY

Part 2: Mix & Match Approach with Precision Products, Services Sets Up Comprehensive Sales

Hardware sales rebounded, independent sales revenue dipped and fewer dealers have a separate department for precision farming.
The more things change, the more they stay the same, at least in terms of how dealers are selling and servicing precision farming products. While strides have been made establishing precision as a standalone business, dealerships continue to seek a better balance between revenue generated by hardware sales and service.
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2019 BENCHMARK STUDY

Part 1: Dealers Again Exceed High-End Precision Revenue Projections

Despite market challenges, a majority of dealers report measurable precision revenue growth in 2018, including nearly one-third seeing an increase of at least 8%.
Despite the downturn in the ag economy, precision farming dealers have largely maintained an ambitious sales outlook, banking on their ability to increase billable service and capture ROI-based revenue from new products.
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Adding ‘Agronomic Intelligence’ to Enhance Iron Efficiency & Customer Relationships

Two precision ag managers dissect the dynamics of a successful agronomic partnership plan with farmers with dealership revenue objectives in mind.
As the digital tools of precision farming have helped growers better manage ever-smaller portions of their fields on an individual basis, the successful selling of those tools has opened up profitable new opportunities based on selling “solutions” rather than just selling products.
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Different Perspectives on On-Farm Research Data

Leveraging data from each year's growing season can impact future success.
Every time we grow a crop, the interaction of genetics, management and environment (G x E x M) result in a unique outcome. This inherent variability of agricultural production systems has been a fascinating challenge motivating farmers, agronomists and researchers to identify consistent responses that can lead to more effective decision making.
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International Organization Releases Guidelines for Ag Data Research

An international agricultural research group has created a set of guidelines for organizations using agricultural data in research projects. CGIAR is the Consultative Group for International Agricultural Research. CGIAR and is a consortium of 15 international research centers. CGIAR has developed a Platform for Big Data in Agriculture that advocates for open data use for agricultural research.
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Precision Farming Dealer

  • Elite Service Propels PASI to MVD Honor
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  • Day in the Cab with Riesterer & Schnell
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