Data Management

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2019 BENCHMARK STUDY

Part 1: Dealers Again Exceed High-End Precision Revenue Projections

Despite market challenges, a majority of dealers report measurable precision revenue growth in 2018, including nearly one-third seeing an increase of at least 8%.
Despite the downturn in the ag economy, precision farming dealers have largely maintained an ambitious sales outlook, banking on their ability to increase billable service and capture ROI-based revenue from new products.
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Adding ‘Agronomic Intelligence’ to Enhance Iron Efficiency & Customer Relationships

Two precision ag managers dissect the dynamics of a successful agronomic partnership plan with farmers with dealership revenue objectives in mind.
As the digital tools of precision farming have helped growers better manage ever-smaller portions of their fields on an individual basis, the successful selling of those tools has opened up profitable new opportunities based on selling “solutions” rather than just selling products.
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Different Perspectives on On-Farm Research Data

Leveraging data from each year's growing season can impact future success.
Every time we grow a crop, the interaction of genetics, management and environment (G x E x M) result in a unique outcome. This inherent variability of agricultural production systems has been a fascinating challenge motivating farmers, agronomists and researchers to identify consistent responses that can lead to more effective decision making.
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International Organization Releases Guidelines for Ag Data Research

An international agricultural research group has created a set of guidelines for organizations using agricultural data in research projects. CGIAR is the Consultative Group for International Agricultural Research. CGIAR and is a consortium of 15 international research centers. CGIAR has developed a Platform for Big Data in Agriculture that advocates for open data use for agricultural research.
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Sinclair

Expanding Precision Services Through an Agronomic Outlet

Sinclair Tractor’s Yield Force team brings a fresh approach to data-driven support, but there are multiple entry points into the agronomic service arena for dealers.
While the Yield Force agronomic service team was already in year 7 with Sinclair Tractor when agronomic consultant Ethan Smidt joined as the third member in 2015, the late arrival didn’t mean the service provider was well established across the eastern-Iowa landscape.
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Current Issue

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Precision Farming Dealer

  • Getting Creative with Precision Technology in the Desert
  • OEM Leaders Share Roadmap for Precision Growth
  • Ag Autonomy’s ‘State of the State’


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