Drones were introduced as the pinnacle of innovation that would change the agricultural industry. But with many retailers struggling to sell drones or Unmanned Arial Vehicles (UAVs), what is the real ROI?

In a conversation representing dealers, software specialists and farmers from across the globe, this roundtable during the Precision Farming Dealer Summit, Jan.8-9, discussed several digital-based topics: the potential of converting ag data into profit, how to position farm data into a billable format for dealers, and how to communicate that value to the farmers.

There are many factors that go into making a precision field day successful. Weather, attendance and other variables can complicate the execution of a precision field day.

Interest among farm equipment dealers in adding agronomic services to supplement precision support continues to grow. But finding the most direct, or effective entry point remains a mystery for many machinery retailers.