PFD Features

Field Day
Dealer Development

Plotting a Course for Selling Precision ROI to Farm Customers

One Canadian dealer is maintaining annual test plots to track precision payback and leverage the results to more than double hardware sales.
At a time when farm customers are being more selective with their equipment expenditures, the ability to articulate accurate paybacks from precision technology can be a financial asset for dealers.
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Dealer Development

InfoAg 2015 Offers a Glimpse into Precision Ag Future

The 2015 event showcased cutting edge agricultural technology used by top practitioners and industry thought leaders.
The InfoAg Conference in St. Louis, Mo., celebrated its 20th anniversary this year in late July by having another record-breaking turnout. At over 1,500 registrants, 80 presenters and 64 hours of program content, it's the biggest InfoAg yet. Billed as the premier event in precision agriculture, InfoAg's back-to-back banner years highlight the industry's growing importance despite a commodity slump.
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Supporting Manufacturer Warranties with Dealer Supplied Options

Absorbing the costs of precision problem solving can be a hassle, especially when a product is still under warranty, but a possible solution may lie in an extended warranty.
In response to maintaining unpaid warranty work on equipment sold to their customers, Ag Info Tech, a precision farming dealership in Mount Vernon, Ohio, decided to shift its policy in 2015. Former CEO, Tim Norris, realized the need for a change when he weighed the costs of maintaining manufacturer's warranties.
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What Farmers Want From You

Fine-Tuning Precision Agriculture Practices

Aaron Sheller is a seventh generation family farmer in Noblesville, Ind., and his adoption curve of precision farming practices has been steep and fast. He's also co-owner of Precision Drone, a company that's developing crop-scouting unmanned aerial vehicles (UAVs) and information systems that interface with farm management programs.
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AEF Plugfest
Equipment Compatibility

AEF to Pursue Wireless In-Field Communication and High-Speed ISOBUS

With bandwidth limits approaching and proprietary precision obstacles looming, project groups seek to get ahead of market curve.
It's hard to have a conversation about farm equipment compatibility without mentioning the Agricultural Industry Electronics Foundation (AEF). Although the organization is still embroiled in broad efforts and ISOBUS conformance building, it recently began planning for the future of equipment interoperability.
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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