PFD Features

Devin Dubois

Full-Time Dealer Agronomists: Western Sales' 'Eureka' Moment

This innovator shares this Deere dealership’s reasons for entering agronomy in 2010 (today with 6 ‘in-house’ agronomists) and their trademarked services for data management, field zoning, prescriptions and scouting.
The reason we got into agronomic services 6 years ago was after a good equipment customer of ours made the decision to get into an air drill with variable-rate seeding capability. He’d gone to an independent agronomist who developed a seeding prescription with both a nutrient and seed variation. When that farmer took that prescription, got into the cab and plugged it in as he was told to do, it didn’t work.
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PUC

New Data Platform Holds Promise for Increasing Precision ROI

Farmobile’s recently launched Data Store guarantees at least $2 per acre to farmers willing to sell their farm data.
Precision farming dealers may soon have a new sales tool at their disposal to help customers monetize farm data. Earlier this month, Farmobile, a data collection, storage and sharing company, announced the promotional release of its Data Store platform that gives farmers the opportunity to sell their agronomic and machine data to vetted third parties on their own terms.
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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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