PFD Features

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Benchmark Study

Market Optimism, Revenue Opportunities Accelerate Improved Precision Outlook

Emphasis on agronomic and data management services contribute to a majority of dealers forecasting measurable precision growth in 2017.
Emphasis on agronomic and data management services contribute to a majority of dealers forecasting measurable precision growth in 2017.
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Greatest Mistakes

My Greatest Mistake: Steve Cubbage

President, Record Harvest, Nevada, Mo. (2007 Dealership of the Year)
“If there’s one mistake those of us in the precision ag business make, it’s falling into the trap of thinking there’ll always be something new and better to sell tomorrow — the ‘next big thing.’"
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Top 10 Precision Farming Stories from March 2017

The most viewed item this month was on the top takeaways from SIMA 2017. Case IH's announcement on data-sharing agreements with multiple farm management services also made the top of the list, along with a guest blog post on Elon Musk and agriculture.
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Precision Service Challenge: Making Money & the Pieces Fit

Dealers need to figure out how to improve their bottom lines while resolving compatibility issues for their farm customers.
Mixing and matching precision farming equipment and components can, in many cases, produce a superior system for some operations. On the other hand, compatibility issues with such systems have been known to create major headaches for precision farming technicians whose job it is to make them operate properly.
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Packaging & Pricing Precision Support Plans for Recurring Revenue

Selecting attractive services, soliciting customer feedback and capitalizing on supplemental sales opportunities are the cornerstones of profitability.
Putting together a precision farming service plan can be a messy process. What to include — and exclude — how to bill and of course, what to charge, are key decisions that need to be made prior to launching a package.
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Smith Implement ‘Blows Up’ the Precision Ag Department

The precision manager of this 5-store dealership fired himself, reassigned the specialists to other departments and took away the safety net.
In an engaging session of the Summit, Matt Eldridge, director of aftermarket sales, Smith Implements, Greenfield, Ind., shared how their 5-store dealer group turned course and loaded up all its “precision chips” into traditional departments.
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Top Articles

Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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