PFD Features

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Maximizing Performance & Accountability at H&R, Van Wall

Two managers from large-store complexes share their advice for getting the most out of precision specialists, including the need to ‘go to bat’ for them.
Dealers who’ve been doing precision for any period of time have seen how expectation problems, miscommunication and burnout can erode morale of what needs to be a highly performing team.
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‘Look in the Mirror’ When Branding Your Precision Business

Three dealers discuss how they created a marketing strategy focused on making precision profitable.
The first step to establishing a brand for your precision business is taking a look in the mirror and figuring out what exactly you are or what you want to be. You need to look at how you’re different from not just your neighbors but different regions, says Kevin Depies.
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Sold Out Crowd Gathers to Learn & Share Proven Business Blueprints

The 2017 Precision Farming Dealer Summit attracted a diverse group of influential dealers to analyze and acquire bankable precision strategies.
Planning a precision legacy, overcoming the limitations of today’s equipment compatibility and stretching marketing dollars for maximum return were building blocks of the second Precision Farming Dealer Summit.
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Top 10 Precision Farming Stories from February 2017

The top article this month was on Case IH's introduction of new Advanced Farming Systems (AFS). Creating sales potential with cellular RTK, as opposed to tower-based RTK, was also at the top of the list, as well as a blog post on retaining qualified specialists.
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Pacing Precision Progress with Internal Teamwork & Customer Collaboration

Split responsibilities and year-round cropping systems require constant, diverse customer technology support for Stotz Equipment’s Precision Ag Manager Layne Richins.
One of the first things we tell willing participants who ask how to prepare for our visit is that they should just plan for a typical day. Of course, there is no such thing for precision farming specialists, but the reassuring words tend to relieve any pressure that something dramatic needs to be arranged.
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Top 10 Precision Farming Stories from January 2017

The top article this month a What Farmers Want From You item that focused on technology touching on most aspects of a family farm. The top takeaways from the 2017 Precision Farming Dealer Summit were also part of the list, as well as ag data predictions for 2017.
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Top 10 Precision Farming Stories from December 2016

The top article this month focused on John Deere's debut of its first electric tractor. John Deere was also the subject of another top article for the month as the company works to enhance the farm equipment operator’s ability to better monitor and control a wide variety of machine functions and field operations, introducing two new solutions for 2017.
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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