In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, Arlin Sorensen, CEO and founder of HTS Ag, discusses the benefits of a background in the IT industry, changing margins in the precision farming market and building a billable service model.

A proactive approach to troubleshooting technology problems even before they occur can minimize the time spent on a customer’s farm during the busiest times of year. Selling and supporting a variety of precision service packages allows John Cooper, precision farming manager with Swiderski Equipment to increase efficiency and profitability when in the field.

Planning for the unexpected comes with the territory for precision specialist. For John Cooper, precision farming manager with Swiderski Equipment, being able to draw on 8 years as a farm equipment mechanic is an asset to overcoming mechanical obstacles encountered during a precision installation.

When troubleshooting technology, one of the keys to getting paid for service time is accurate documentation. For John Cooper, precision farming manager with Swiderski Equipment, he uses a mobile app to clock in and out of time spent on a customer’s farm and to create an invoice for the service visit.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome the founder of HTS Ag, Arlin Sorensen. A self-described “serial entrepreneur,” Sorensen will share his experienced approach to working on the business, and not just in it, but making the most of your hours in a week and the value of taking the occasional idea mulligan.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Heather Hardy, of H&R Agri-Power, and Scott Meldrum, of Van Wall Equipment, to share their approach to the “soft side” of managing precision specialists, and their advice for working “on” the business instead of battling precision blazes in constant fire-fighting mode.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, Dustin Christofferson, precision specialist, and Jon Bickel, owner of Used Precision Ag Solutions, share examples of their mix-and-match approach to overcoming compatibility obstacles and how it has provided a competitive edge for each of their businesses.