Mixing and matching precision farming equipment and components can, in many cases, produce a superior system for some operations. On the other hand, compatibility issues with such systems have been known to create major headaches for precision farming technicians whose job it is to make them operate properly.

Putting together a precision farming service plan can be a messy process. What to include — and exclude — how to bill and of course, what to charge, are key decisions that need to be made prior to launching a package.

The first step to establishing a brand for your precision business is taking a look in the mirror and figuring out what exactly you are or what you want to be. You need to look at how you’re different from not just your neighbors but different regions, says Kevin Depies.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we share excerpts from my conversation with Michael Hadley, precision farming consultant with Ramsey Bros., on the dealership’s precision origins, equipment compatibility concerns and non-ag growth opportunities.

As Stillman Valley, Ill. farmer, Cade Bushnell, rolls out newer technology on his 1,300 acre farm, he’s had a lot of luck with mechanical alterations. But he’s still striving to tap the potential that precision data can provide and one of his biggest frustrations is adequately analyzing data pulled from equipment to make informed adjustments to his operation.

Hardware is often cited as the foundation on which many precision farming businesses are built and revenue generated from component sales has traditionally been the pathway to profitability.