Service & Support

Jason Pennycook

Johnson Tractor’s Advice on Precision Service Plans

Jason Pennycook, precision specialist, Johnson Tractor, Janesville, Wis., has had 3 years of precision service plan experience. Johnson Tractor offers a basic (phone support and training class) and a premium (also including onsite visit). Other individual packages include precision training on-farm, spring planter checkups and yield monitor checkups.
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PFD Summit

Billable Service

Both Adam Gittins and Jason Pennycook say it’s impossible to do too much promotion of the program and the various services that are offered. Mailers and postcards, one-on-one conversations, presentations and placing it on to each and every quote generated are advised.
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Technology Corner

Company Inches U.S. Ag Toward Autonomy

Recent years have seen momentum build for autonomous vehicles in agriculture as a potentially more efficient and durable alternative to today’s machinery. But to bring autonomy to North American agriculture, it’s going to have to be phased in, says Kraig Schulz, president and CEO of Autonomous Tractor Cooperation.
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Technology Corner

Deere's Agronomic Evolution Moves Forward with Partnership with Agrian

Earlier this month, John Deere announced its collaboration with California-based Agrian to deliver the company’s Prescription Creator platform. Starting this spring, the software will allow farmers to import, track and manage seeding and fertilizer prescriptions through Deere’s online Operations Center portal.
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Roundtable Q&A

What Areas Hold the Most Promise to Increase Revenue in the Coming Year?

Despite the decline in large farm equipment sales, the four precision ag dealers Precision Farming Dealer interviewed are still optimistic for the year to come. They discussed their dealerships’ training programs, how they’re creating a balance between hardware sales and service and what they expect to be the greatest opportunities for increased revenue in the year ahead, as well as any barriers that may stand in the way.
What areas of precision hold the most promise to increase revenue in the coming year and what obstacles present the greatest barriers?
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Roundtable Q&A

How Are You Working Toward Creating a Balance Between Service and Hardware Sales?

Despite the decline in large farm equipment sales, the four precision ag dealers Precision Farming Dealer interviewed are still optimistic for the year to come. They discussed their dealerships’ training programs, how they’re creating a balance between hardware sales and service and what they expect to be the greatest opportunities for increased revenue in the year ahead, as well as any barriers that may stand in the way.
How is your dealership working toward creating a sustainable balance between precision service revenue and hardware sales?
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Precision Farming Dealer

  • Getting Creative with Precision Technology in the Desert
  • OEM Leaders Share Roadmap for Precision Growth
  • Ag Autonomy’s ‘State of the State’


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