Dealer Development

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Improve Your Customer Service by Recognizing Generational Differences

For as much work as you do on equipment, your people skills are going to be where the rubber hits the road
Taking a one-size-fits-all approach to customers (and employees) will likely leave you frustrated and those you work with dissatisfied. The goal of this article is to help you better understand the differences between the generations you serve — and employ — why they matter, and how you can use that information to build a better business.
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2021 Most Valuable Dealership

Creating Top-Down Trust in Your Precision Team

For Don Van Houweling, owner of Van Wall Equipment, trust in his precision team comes from a combination of identifying opportunities and accepting accountability. He views precision as a dealership-wide investment to advance the profitability of the entire business — sales, service, parts and precision.
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Dealer Data Management Customer Catagories

Progressive Sales Model Requires Dealerships to be Proactive, Not Reactive

Dealers need to embrace technology and early adopters without forgetting about customers who prefer a traditional approach.

Most references to the digital divide have to do with rural connectivity and how easy or difficult it is for farms to maintain internet access. However, Jared Ochs has a different type of digital divide on his mind.


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Customer Perspective

What Farmers Want from You: More Education & Improved Support

Veteran farmers Jim Leverich of Sparta, Wis., and Keith Wendte of Effingham, Ill., are two early adopters of precision technology.Leverich remembers using Ag Leader’s groundbreaking Yield Monitor 2000 in 1992, while Wendte recalls entering the precision arena around the same time with yield maps, GPS and grid soil sampling.
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Top Articles

Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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