Dealer Development

Tom-Janson.jpg

Looking Back: GMO, Autosteer Forever Changed Our Business

A Look Back on Farm Equipment History with: Tom Janson, Janson Equipment, Reese, Breckenridge and Charlotte, Michigan
Fifty years ago, success depended on product, availability and location. These are all still very important. However, today the human resources a dealership has, how they are empowered, how they are rewarded, and the level of commitment to customer satisfaction is the key.
Read More
BRUCE-WEST-2.jpg
Day in the Cab

Independent Dealer Succeeds with Old School Approach to Customer Service

West Enterprises’ 2-man operation leverages expertise & experience to build strong relationships with farmers
Precision specialists often wear many hats — service technician, salesperson, business owner, farmer. The list goes on and on. Bruce West barely has enough closet space for the number of hats (and capes) he wears as owner of West Enterprises, an independent precision ag hardware and software dealer in Erie, Ill.
Read More
US-Population-by-generation-700.jpg

Improve Your Customer Service by Recognizing Generational Differences

For as much work as you do on equipment, your people skills are going to be where the rubber hits the road
Taking a one-size-fits-all approach to customers (and employees) will likely leave you frustrated and those you work with dissatisfied. The goal of this article is to help you better understand the differences between the generations you serve — and employ — why they matter, and how you can use that information to build a better business.
Read More

Top Articles

Current Issue

PFD-Summer-0726_BookWithPages_Curl_art.png

Precision Farming Dealer

  • Getting Creative with Precision Technology in the Desert
  • OEM Leaders Share Roadmap for Precision Growth
  • Ag Autonomy’s ‘State of the State’


View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings