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2019 BENCHMARK STUDY

Part 4: Dealer Priorities Trending Toward Data Management & Staff Training

Data analysis, staff retention and avenues to navigate the ag economy topped the list for dealer focuses in 2019 and beyond.
By Ben Thorpe posted on July 23, 2019 | Posted in Precision Agriculture 101, Precision Sales, Service & Support, Data Management
This year has shown interesting new developments in market sentiments, with dealers continuing to slowly move away from hardware and steer sharply toward data management for future revenue, according to the seventh annual Precision Farming Dealer Benchmark Study.
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2019 BENCHMARK STUDY

Part 3: Putting Agronomic Emphasis on Service Revenue & Customer Retention

In-house agronomists and annual service contracts see jumps in 2019, while fewer rely on precision specialists for delivery of data management support.
By Jack Zemlicka posted on July 16, 2019 | Posted in Precision Agriculture 101, Precision Sales, Service & Support, Data Management
Agronomic service is still a push-pull offering for dealers. Some have proactively embraced and invested in providing robust support options to customers that include soil sampling, data analysis and field prescriptions.
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2019 BENCHMARK STUDY

Part 2: Mix & Match Approach with Precision Products, Services Sets Up Comprehensive Sales

Hardware sales rebounded, independent sales revenue dipped and fewer dealers have a separate department for precision farming.
By Jack Zemlicka posted on July 9, 2019 | Posted in Precision Agriculture 101, Precision Sales, Service & Support, Data Management
The more things change, the more they stay the same, at least in terms of how dealers are selling and servicing precision farming products. While strides have been made establishing precision as a standalone business, dealerships continue to seek a better balance between revenue generated by hardware sales and service.
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2019 BENCHMARK STUDY

Part 1: Dealers Again Exceed High-End Precision Revenue Projections

Despite market challenges, a majority of dealers report measurable precision revenue growth in 2018, including nearly one-third seeing an increase of at least 8%.
By Jack Zemlicka posted on July 2, 2019 | Posted in Precision Agriculture 101, Precision Sales, Service & Support, Data Management
Despite the downturn in the ag economy, precision farming dealers have largely maintained an ambitious sales outlook, banking on their ability to increase billable service and capture ROI-based revenue from new products.
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Day in the Cab

Turning a Mechanical Mindset into Precision Troubleshooting Proficiency

After 20 years as a service tech, Eric Hagenow is adapting his experience to lead a versatile, efficient precision team at Eis Implement, adept at carving out a profitable niche for the single-store dealership.
By Jack Zemlicka posted on June 27, 2019 | Posted in Dealer Development, Service & Support
The market share realities and logistical hurdles a single-store mainline farm equipment dealership must clear to compete in an era of consolidation are real.
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Day in the Cab

Leveraging in-Field Face Time with New Customers

June 25, 2019 | Posted in Precision Sales, Service & Support
The opportunity to demo a piece of technology with a new customer can open the door to a long-term business relationship. Eric Hagenow, precision farming specialist with Eis Implement in Two Rivers, Wis., discusses how the dealership has been able to forge lasting sales and service opportunities through well-executed on-farm technology demonstrations.
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Pro+Aqua

Pro+Aqua provides water filtration systems for residential and commercial use in the United States and Worldwide. Our product lineup covers well water filtration systems, water softener systems, hydroponics filtration systems, reverse osmosis systems, and RV filter systems designed for reliable...
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DigiFarm VBN LLC

DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers

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Ag Express Electronics

We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.


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