In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Heather Hardy, of H&R Agri-Power, and Scott Meldrum, of Van Wall Equipment, to share their approach to the “soft side” of managing precision specialists, and their advice for working “on” the business instead of battling precision blazes in constant fire-fighting mode.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, Dustin Christofferson, precision specialist, and Jon Bickel, owner of Used Precision Ag Solutions, share examples of their mix-and-match approach to overcoming compatibility obstacles and how it has provided a competitive edge for each of their businesses.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we share excepts from my conversation with report author Ken Zuckerberg, RaboResearch F&A Farm Input Senior Analyst, to discuss this fourth wave known as digital ag and how it may be a catalyst for true standardization and streamlining of precision businesses.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Hannah Long, marketing manager at 4 Rivers Equipment, to share keys and difficulties to effectively communicating a consistent marketing message for a precision department and why simplicity is a proven path to connecting with customers.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome in Joel Kaczynski, RDO product specialist manager, and Nate Dorsey, RDO staff agronomist for a conversation on how the dealership has developed and deployed its agronomic service strategy.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Colin Hlavinka, precision farming manager with Hlavinka Equipment Co. to detail the dealership’s origins and evolution of its precision service plans, to include geographic considerations, setting an attractive price and establishing a reputation for reliability.