Precision Agriculture 101

Day in the Cab

Building Customer Confidence with In-Field Technology Training

Aftermarket precision upgrades can require in-field training to get customers up to speed and comfortable with new technology. Layne Richins, Integrated Solutions Coordinator with Stotz Equipment in Casa Grande, Ariz., spends time field starting a new John Deere R4038 sprayer and activate section control and AutoTrac. Thorough preparation, setup and explanation of ROI are keys to capitalizing on equipment upgrades, especially when dealing with operators who aren’t typically farm owners.
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What Farmers Want From You

Pay-to-Play Adoption Can Pose Competitive Concerns

Farmers in the Lake Erie watershed area in northwest Ohio are extremely aware of the public’s interest in water quality and agriculture’s role in protecting it. David Myerholtz says precision farming practices help him and his father, Lowell, fine tune and document their efforts to protect the water quality in Lake Erie. Technology also helps them use crop inputs more efficiently.
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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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