Benchmark Study

ARTICLES

2018 Benchmark Study

Training, Service Growth Remain Top Dealer Priorities

Customer education, employee stability and expansion of support revenue are primary targets to increase revenue now and in the future.
The last 6 years have seen both subtle and dramatic shifts in dealer priorities with precision business. For the first few years, hardware held a firm grip on the most promising areas for future profit, but there has been a gradual shift in where dealers see their greatest growth potential.
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2018 Benchmark Study

Boosting Agronomic Revenue & Customer Retention

Scope and structure of billing out precision services continues to evolve as more dealers opt for agronomy-focused offerings and a per-acre charge.
The last few years have seen dealers transition service offerings — some with subtle shifts in scope of support options — and others with more dramatic expansions. With a goal of generating more recurring revenue, dealers are also looking to fill service voids for customers.
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2018 Benchmark Study

Selling Service Value, Not a One-and-Done Customer

Independent service revenue objectives continue trending up as supporting wholegoods with technology sales and hardware reliance dip.
A common refrain from dealers who reflect on the hey-day of precision products is that technology tended to sell itself, with little or no assistance needed by salespeople.
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2018 Benchmark Study

Positive Projections for Precision Revenue

Dealers report exceeding 2017 growth projections and two-thirds project measurable increases in 2018, with one-quarter forecasting jump of at least 8%.
If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business.
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