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Precision Dealers Eyeing Bounce Back Year After Challenging 2024

12th annual Precision Farming Dealer Benchmark Study reveals 60% of dealers predict higher sales in 2025
By Noah Newman posted on February 5, 2025 | Posted in Industry News, Dealer Development, Precision Sales, Service & Support, Data Management
While precision farming sales and service revenue was down on average in 2024, most dealers are optimistic they’ll bounce back this year according to the 12th annual Precision Farming Dealer Benchmark Study.
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Precision Farming Dealer 2022 Benchmark Study

Precision Revenue Outlook Remains Positive Despite Slight Decline in 2022

10th annual Precision Farming Dealer benchmark study reveals nearly 60% of dealers forecast precision sales to be up at least 2% in 2023.
By Noah Newman posted on February 7, 2023 | Posted in Industry News, Precision Sales
Precision farming revenue numbers reached new heights for some dealers in 2022 despite an overall decline in growth, and the outlook for 2023 remains mostly positive according to the 10th annual Precision Farming Dealer benchmark study.
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2021 BENCHMARK STUDY

Dealers Remain Positive on Precision Revenue Growth for 2021

In a year when dealers are facing inventory shortages from wholegoods down to parts — including precision offerings — their outlook for precision revenue in 2021 is largely positive.
By Kim Schmidt posted on July 2, 2021
The results of the ninth annual Precision Farming Dealer benchmark study — with contributions from dozens of farm equipment dealers, input retailers and independent precision companies — show that nearly three-fourths of dealers are forecasting revenue growth from precision to be up at least 2% in 2021, despite inventory challenges.
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2020 BENCHMARK STUDY

Precision Outlook: Dealers Shift Focus to Application Hardware, Maintain Need for Training

Training for staff and customers as well as application technology hardware came in as dealers’ top priorities for the future of their businesses
By Ben Thorpe posted on July 9, 2020 | Posted in Precision Sales, Service & Support, Data Management
The Precision Farming Dealer 2020 Benchmark Study showed several shifts in dealers’ expectations for their future revenue. Topping the list of revenue sources considered important for growth was application technology hardware, reversing its 3-year downward trend.
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2020 BENCHMARK STUDY

Precision Revenue Growth Slows as Dealers Navigate an Evolving Market

For the first time in 5 years, dealers did not exceed higher-end growth projections in 2019, and forecast more conservative growth in 2020.
By Jack Zemlicka posted on July 6, 2020 | Posted in Precision Sales, Service & Support, Data Management
Problem solving is often the linchpin of a dealership’s precision farming business. The last couple of years have tested the abilities of precision teams to overcome ongoing economic — and more recently — social challenges to maintain, if not grow revenue.
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2019 BENCHMARK STUDY

Part 4: Dealer Priorities Trending Toward Data Management & Staff Training

Data analysis, staff retention and avenues to navigate the ag economy topped the list for dealer focuses in 2019 and beyond.
By Ben Thorpe posted on July 23, 2019 | Posted in Precision Agriculture 101, Precision Sales, Service & Support, Data Management
This year has shown interesting new developments in market sentiments, with dealers continuing to slowly move away from hardware and steer sharply toward data management for future revenue, according to the seventh annual Precision Farming Dealer Benchmark Study.
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2019 BENCHMARK STUDY

Part 3: Putting Agronomic Emphasis on Service Revenue & Customer Retention

In-house agronomists and annual service contracts see jumps in 2019, while fewer rely on precision specialists for delivery of data management support.
By Jack Zemlicka posted on July 16, 2019 | Posted in Precision Agriculture 101, Precision Sales, Service & Support, Data Management
Agronomic service is still a push-pull offering for dealers. Some have proactively embraced and invested in providing robust support options to customers that include soil sampling, data analysis and field prescriptions.
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2019 BENCHMARK STUDY

Part 2: Mix & Match Approach with Precision Products, Services Sets Up Comprehensive Sales

Hardware sales rebounded, independent sales revenue dipped and fewer dealers have a separate department for precision farming.
By Jack Zemlicka posted on July 9, 2019 | Posted in Precision Agriculture 101, Precision Sales, Service & Support, Data Management
The more things change, the more they stay the same, at least in terms of how dealers are selling and servicing precision farming products. While strides have been made establishing precision as a standalone business, dealerships continue to seek a better balance between revenue generated by hardware sales and service.
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